Public affairs
For more than 25 years, we’ve helped business groups, state agencies — even a member of Congress — shape public opinion through traditional media relations, social media, and videos.
When a bill was introduced that would have imposed an onerous inheritance tax on many California family businesses, we worked with Association members and their lobbyist to craft a communications strategy to oppose the measure. The final tactic was successfully placing an op-ed in the lawmaker’s hometown newspaper. Because of the widespread opposition, the measure was withdrawn.
If your organization needs to educate the public about an important issue, give us a call.
external communications
It’s important to communicate your messages through a variety of platforms – traditional media, social media, and your own channels.
We will sit down with you and learn who your audience is and what you’re trying to communicate to them. Here are some of our media placements. Learn more.
internal communications
Keeping your employees and members informed is crucial to your success. The key is interesting and relevant content, presented in the best way to meet your audience’s needs.
Some audiences still prefer print communications, while many others would rather hear from you via email newsletters or even e-magazines. We can help you with all kinds of communications.
For several years, we put together a monthly e-magazine for a real estate group. Here’s an example and one prepared before we began to help.
freelance writing
Before launching a successful career in public relations, The Write Stuff’s founder was an award-winning journalist, and still loves to write for a wide variety of printed and online publications.
Articles include a piece on how a major IT provider works closely with local governments, a writing guide for busy executives (Page 31), a profile of a progressive California farmer (Page 6), and a dog’s perspective of life in our hometown for a Chamber of Commerce publication.
