For more than 20 years, we’ve helped business groups, state agencies — even a member of Congress — help shape public opinion through traditional media relations, social media, and videos.
Here are a few highlights.
- In early 2017, a bill was introduced that would impose an onerous inheritance tax on many California family businesses. Working with the affected Association and its lobbyist, we helped craft a communications strategy to spread the word about the need to oppose the measure. The final piece was successfully placing an op-ed in the lawmaker’s hometown newspaper. Because of the widespread opposition, the lawmaker put the bill on hold for a year.
- In the spring of 2017, we helped a grassroots Facebook group spread the word about a fundraising campaign to help the family of a young man who tragically drowned in Lake Natoma. We were able to place a piece on the region’s #1 news station about the efforts as well as an article and column in the local weekly newspaper. As a result, more donations came in and the group made its goal of more than $10,000.
- Videos today are an ever-more important communications tools. At the California Alliance for Jobs, we scripted and produced two award-winning videos that dramatically showed how bad roads can impact motorists and how your car might see the road.