external communications
Communicating with external stakeholders requires many different approaches depending on what your message is and who your audience is. Sometimes the best method is to work with traditional news organizations, but often you need to use the wide array of social media platforms, e-newsletters, podcasts, and other ways to reach your audiences where they are.
Here’s an op-ed we placed in the Silicon Valley Business Journal pointing out that California has over 400,000 regulations on the books affecting businesses, and showing how legislative action reduced permitting logjams that often lasted more than a year to less than a week.
Bank of America wanted to tell the story of one of their tellers who had worked for the bank for 50 years. We successfully pitched the Fresno Bee.
We worked with the editors of Comstock’s magazine in Sacramento to promote the importance of family businesses in their annual family business issue, placing a column from the Family Business Assn. chairman and pitching profiles of several FBA members.
We’ve also written numerous articles to share how California’s Farm Credit organizations have banded together to support organizations that promote farming and ranching in the Golden State. You can browse these Community Connections here.
Blog posts are another way to tell your story. By providing a range of interesting content, we can grow readership and keep people coming back for more. Here are some examples:
- Pride Industries shares its expertise through a series of blog posts that provide information about best practices to potential clients. Here’s a recent example of a piece we researched and wrote.
- Why exactly do they say “the 101” in Southern California?
- And going back a few years, here are some posts I wrote on PR topics and life in general.
